Utterz Site: Version 02
Client: IDG Entertainment/GamePro • 2007
About six months after the first redesign, it was decided to take the site in a new direction. The colour scheme was somewhat kept, but a lot of white space was added to give the content priority. The new design was supposed to be a bit more minimalist than the prior design. The punny cow references were all but axed, although you can still see hints of them on the FAQ page illustrations, and Bessie the mascot still makes the occasional appearance in print collateral.
One thing I focused on this design was the possibility of including ad content in the distant future as the Utterz audience grew. Hence the 728x90 pixel box up top. In the meantime, I utilised that space by highlighting Utterz content.
Current Utterz site.
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